Friday, September 16, 2011

Is today, "Marketing Message Opposite Day??"

  Travel is almost as much a passion for me as owning and shooting firearms.  One of my credit cards sent me a marketing email today with a rather odd subject heading:
  "Get Away This Fall with Reduced Mileage Awards"  I'm sure that what they meant to say was, "make your existing mileage points go further with our fall getaway specials," but it sure doesn't sound that way.
  It's a bit like saying, "Shoot more with less ammo" or  "Have more food at our restaurants... with our new small-portion plates."
  I worry about the overall edumacation level in this country, and stuff like this doesn't make me feel any better.

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